Why Do I Need A Freelance Copywriter?

You don’t just need an excellent freelance copywriter, you deserve one.

I mean, you could write your own copy, but why wing it?

Good copy is the difference between looking like a trusted, established brand… or not.

When creating your brand identity, the focus is often on how the brand looks. But have you considered how you sound? You’ve likely got your design nailed, so it’s important that you don’t overlook the power of great words.

Some businesses don’t realise the value a decent freelance copywriter can bring, and others don’t even know what a copywriter does – and that’s ok! By the time you’ve read this blog, you’ll know exactly what hiring a freelance copywriter can do for your business and why you need one, pronto!

You’ll Get Your Time Back

Do you feel overwhelmed about getting your words right? Do you spend too much time staring at a blank screen trying to figure out how to connect with your audience? By using a freelance copywriter to write your copy, you are freeing yourself up to concentrate on the important stuff – like running your business! Time is precious, so hiring a freelance copywriter to nail your content and engage with the people you’re trying to reach is one less thing for you to worry about.

To Set The Right Tone Of Voice

Put simply, tone of voice is how you communicate your brand personality and values across to your audience. Setting the right tone of voice for your brand is vital if you want to build trust and establish an emotional connection with the people you’re trying to reach. To create that perfect synergy, it’s important that your tone of voice carries across all content and platforms: from website content to social media posts, emails and design – consistency is key.

Using the wrong tone can be a real deal-breaker when it comes to attracting and retaining customers. If you don’t come across like the brand you say you are, who’s going to trust you? A quality copywriter will help you define your core values, choose the right language to use across all customer interactions, and tell your brand story in a way that resonates with your audience. Setting a distinctive tone of voice will set you apart from your competition.

It’s Cost-Effective

There’s a big difference between hiring a freelance copywriter and paying an annual in-house copywriter salary plus benefits. It makes good business sense to pay per-project, as and when you need it. That way there’ll be zero time-wasting or thumb-twiddling. Think of it as an extension of your team, with access to an expert freelance copywriter – only when you need them. Genius, isn’t it?

Whether it’s website copy, a product description, a radio advert, a blog on your site or posts on a platform like LinkedIn – whatever the content may be, a decent copywriter is trained to make your audience do something. It might be to read and subscribe to your content, to buy your product or to use your service. Cleverly written, compelling copy can create enough desire to convert your audience, which is why freelance copywriters are worth their weight in gold. We know what we’re doing and we know how to help grow your business!

Your Grammar Game Will Be Strong

You know your brand best. If you know what you want to say but don’t know how to get it across, don’t sweat it! This is exactly what a freelance copywriter can do for you. With a little help from you, we take your vision and turn it into compelling copy that people want to read. We’re wordsmiths, we have the ability make a weed sound like a beautiful blossoming flower. It’s also a copywriter’s job to make sure your grammar game is on point. So, no more worries about where that apostrophe goes – we’ve got you!

Your Content Will Rank Higher

Hiring a copywriter with experience in writing SEO-friendly copy is a great move. Optimised copy is carefully crafted with the intention of helping you climb up those rankings on Google, and that’s the end goal, isn’t it? But no-one ever got there by keyword stuffing! Content must be written for people, not robots. Google is becoming more human by the day and does NOT like wooden, repetitive copy, which is why it makes sense to hire a great copywriter who understands the technical side of SEO copywriting, whilst keeping your copy natural and engaging.

Finding The Right Copywriter For You

Deciding that you need some help from a freelance copywriter is the first step, finding the best one for you is the important part. My advice is a simple as this. Find someone who you instantly connect with. Not every copywriter will be right for you, so it’s important to find a good fit. Discovery calls will be your friend. If you come across someone who’s results driven, listens to you, and who you feel a good vibe with, it’s a brilliant place to start!

If You Need Words (see what I did there!?) talk to me. With over 15 years of copywriting experience under my belt, not to mention a very human pug for you to meet – book a brew with me. I’m easy to talk to, I care about what you’ve got to say, and I’m great at what I do. I can help you find your voice with compelling copy that will make your target audience act.

Get in touch!