Radio and TV Advertising Copywriting
A good Radio or TV advert is hard to come by. If it doesn’t stop you in your tracks, it’s what’s referred to in the industry as wallpaper – it’s there, but it’s in the background. You don’t notice it.
In Radio and TV advertising, establishing an emotional connection with your audience is vital (and that’s a big job to achieve in 30 seconds!) Think Nescafe, John Lewis, NSPCC, Guinness… For every memorable advert, there are hundreds that will quickly be forgotten.
We’ve all seen or heard those cringey adverts that are crammed full of different messages that you’ll never recall in a million years… if that’s they type of advert you’re after, I’m definitely not the copywriter for you.
I’m here to get straight to the point. A good advert will always:
- Say ONE thing and say it well
- Tell a story
- Make the audience feel something
- Focus on the benefits
- End with a clear call to action (CTA)
“At the end of the day, people won’t remember what you said or did, they will remember how you made them feel.” Maya Angelou
Don’t become wallpaper.
I worked in the broadcasting industry as a Creative Copywriter and Creative Director for over 15 years, so I can help you cut through that clutter and stand out from the crowd. Want to be strawberry in a vanilla world?
Other services
Need a standout subject line or a killer call to action? I am a direct response copywriter who writes for results. Let me help you convert.
Need a killer headline or a memorable strapline for your brand? Let me help you stand out and make a statement.
Want to turn visitors into customers? Let me help you with human website content with an SEO-friendly edge.
Want to connect directly with your customers on social media? From engaging posts and compelling captions to personal brand bios with a buzz, I’ve got you.
Want your copy to sound polished? Whether you need help with tone, flow or grammar, I’m the extra pair of eyes ready to make those finishing touches.
Want your users to keep on tapping? For the ultimate UX, I am the mobile app copywriter for you. Let me help captivate your audience.
Need an SEO-friendly blog post or article writer that will answer your audiences’ problems and help you rank higher on Google? Let me help you with content.
Want your product copy to sound irresistible and be SEO-friendly? Let me help you inject desire into your descriptions and sell your stuff.
Need compelling copy that packs a punch and delivers results? I’m the strategic conversion copywriter for you.
Need a compelling brand story that connects your values with the hearts and minds of your target customer? I am the brand storyteller for you.
Want your brand to stand out from the crowd? Let me help you set a memorable tone of voice to get your brand message out there.