Product Description Copywriting - Luxury Flooring

Luxury Flooring and Furnishings

The brief was to name 48 types of click-vinyl flooring, and to write a desire-provoking description for each one.

These descriptions needed to create theatre-of-mind, tapping into the browser's imagination, allowing them to visualise this very flooring in their own home.

Making audiences feel something is what I focus on as a copywriter, so, this project was a delight to work on.

Here's a sample:

Signature Haven

Steal the show with the Signature Haven.

With this luxury vinyl floor, your house will be the number one choice for family gatherings. This design will look striking against neutral colour schemes and across open spaces.

Take in its golden tones with a subtle, darker grain running through it like honey.

With this prestige vinyl, repetitive plank patterns are almost unheard of thanks to its intricate 3D finish.

This unique technology gives each plank the look and feel of real wood, a feature unlike many other LVTs on the market. With a design this realistic, you'll forget your floor is actually vinyl!

As you sit back and watch the little ones dance around the living room, you’ll do it without worry, because you’ll know the sturdy Signature Haven has them covered – thanks to its diamond durability.

This vinyl floor embraces the reality of family life with its stress-free waterproof design – making it the perfect solution to add a touch of class to kitchens and bathrooms.

Plus, it comes with underlay already attached, cleverly designed to make fitting seamless.

The Signature Haven is the perfectly-practical flooring for you.

Ready to experience the luxury? Order your free sample today!

The client was over the moon with my work and we have continued to collaborate on further projects.

“Carly's positive, accommodating attitude made her a real pleasure to work with. She helped us meet some tight deadlines and delivered top-notch work. She even went the extra mile to help organise other elements of our project. Would highly recommend and would gladly work together again.”

Max Kuransinski – Head of Marketing, Luxury Flooring and Furnishings